AI for marketing

Nov 20, 20232 min read

Supercharge Your Customer Data Platform with Knowledge Graphs & Machine Learning

Customer data has become a pivotal asset for businesses worldwide. With the proliferation of Customer Data Platforms (CDPs),...

Oct 13, 20231 min read

The Three Biggest Mistakes When Applying AI

This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...

Oct 13, 20233 min read

The Challenge of Data Quality & Accessibility in AI-Enabled Analytics

In this era of data-driven decision-making, organizations increasingly turn to AI-enabled analytics to extract valuable insights from...

Oct 13, 20234 min read

How to Squeeze Better Insights Out of Your Marketing Data With AI

I recently attended CONEXPO, the construction industry trade show held every three years. In my conversations with multiple marketing...

Oct 13, 20231 min read

73% of Data Goes Unused: Why That's a Lost Opportunity for Marketers

I love marketing technology. As a sales enablement professional with over thirty years of applying new technologies to help salespeople...

Oct 13, 20232 min read

How B2B Marketers Can Drive Value from AI

“At our board meetings, marketing is always trying to show their value. I wish they’d just give up and accept they’re an expense.” CEO of...