Customer data has become a pivotal asset for businesses worldwide. With the proliferation of Customer Data Platforms (CDPs),...

This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...

In this era of data-driven decision-making, organizations increasingly turn to AI-enabled analytics to extract valuable insights from...

I recently attended CONEXPO, the construction industry trade show held every three years. In my conversations with multiple marketing...

I love marketing technology. As a sales enablement professional with over thirty years of applying new technologies to help salespeople...

“At our board meetings, marketing is always trying to show their value. I wish they’d just give up and accept they’re an expense.” CEO of...