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Journey Mapping: The Business Compass for a Competitive Advantage
As a business leader, you want to have as much good information as possible before making important strategic decisions. Yet, many...

Orrin Broberg
Jan 24, 20243 min read
35 views
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Supercharge Your Customer Data Platform with Knowledge Graphs & Machine Learning
Customer data has become a pivotal asset for businesses worldwide. With the proliferation of Customer Data Platforms (CDPs),...

Orrin Broberg
Nov 20, 20232 min read
70 views
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Why Using Knowledge Graphs is Important
This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...

Orrin Broberg
Oct 13, 20231 min read
26 views
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How to Squeeze Better Insights Out of Your Marketing Data With AI
I recently attended CONEXPO, the construction industry trade show held every three years. In my conversations with multiple marketing...

Orrin Broberg
Oct 13, 20234 min read
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73% of Data Goes Unused: Why That's a Lost Opportunity for Marketers
I love marketing technology. As a sales enablement professional with over thirty years of applying new technologies to help salespeople...

Orrin Broberg
Oct 13, 20231 min read
12 views
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Knowledge Graphs are Marketing’s New Superpower
You may not have heard about knowledge graphs or graph databases, but they have been around for a while. They are a part of AI and have...

Orrin Broberg
Oct 13, 20232 min read
30 views
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