Orrin BrobergJan 243 minJourney Mapping: The Business Compass for a Competitive AdvantageAs a business leader, you want to have as much good information as possible before making important strategic decisions. Yet, many...
Orrin BrobergNov 20, 20232 minSupercharge Your Customer Data Platform with Knowledge Graphs & Machine LearningCustomer data has become a pivotal asset for businesses worldwide. With the proliferation of Customer Data Platforms (CDPs),...
Orrin BrobergOct 13, 20231 minWhy Using Knowledge Graphs is ImportantThis video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics...
Orrin BrobergOct 13, 20234 minHow to Squeeze Better Insights Out of Your Marketing Data With AII recently attended CONEXPO, the construction industry trade show held every three years. In my conversations with multiple marketing...
Orrin BrobergOct 13, 20231 min73% of Data Goes Unused: Why That's a Lost Opportunity for MarketersI love marketing technology. As a sales enablement professional with over thirty years of applying new technologies to help salespeople...
Orrin BrobergOct 13, 20232 minKnowledge Graphs are Marketing’s New SuperpowerYou may not have heard about knowledge graphs or graph databases, but they have been around for a while. They are a part of AI and have...