This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics Officer at Clarity Data Insights. This episode is about the key strategies marketers can use to assess the value of their AI investments. Agovic suggests four dimensions to consider: assessing the current value of the AI approach, assessing the ongoing value of the AI use, considering HR costs, and considering infrastructure costs. He emphasizes the importance of defining measurable metrics, monitoring the performance of AI models over time, considering the high turnover rate in AI and data science fields, and the potentially high costs of maintaining AI solutions in the cloud.
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