This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics Officer at Clarity Data Insights. Agovic discusses the three biggest mistakes he sees people making in AI from a marketing perspective. The first mistake is a lack of proper metrics, which can lead to a disconnect between what the business wants and what the technology delivers. The second mistake is buying into the hype around AI without doing proper research or having realistic expectations. The third mistake is treating AI as something that you build and forget, without considering the need for continuous reevaluation, retraining, and reassessment.
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