Three Questions You Should Ask Before Using AI

This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics Officer at Clarity Data Insights. This episode is about the application of Artificial Intelligence (AI) in B2B marketing for manufacturing. Rudy suggests three key questions marketers should ask when considering AI: 1) What problem should AI be applied to? 2) Do I have the right data to tackle this problem? 3) Are my expectations with respect to this application of AI realistic? He emphasizes the importance of choosing low-risk, high-return problems, ensuring the availability of quality data, and setting realistic expectations for AI outcomes.